Download the Next Best Action Acceleration Model™ for Customer Experience white paper
The Cravety Next Best Action Acceleration Model™ provides a framework to provide a personalized buying journey that is continuously optimized as a buyer progresses through the journey. Utilizing customer journey orchestration, a personalization and machine learning platform that we refer to as the Next Best Action Accelerator™, and other associated marketing, communication, retail and other channels, the NBA Acceleration Model combines these into a system that grows more effective and efficient over time. Fundamentally, the model describes an approach to providing buyers with an experience that delivers optimized and personalized:
Product or Service Education
Recommendations for Decisions (for Internal Audiences)
The fundamental idea of being able to orchestrate complex customer journeys in an automated fashion has long been a dream of organizations everywhere. While primarily thought of in terms of marketing and sales, automated journey orchestration has applications that also include operational efficiencies, cost savings and business process automation. The heart of these journeys relies upon a concept called Next Best Action, or NBA. NBA is the opportunity to consider any unique journey point and to determine the most valuable next step to continue the journey to its successful completion. The purpose of this whitepaper is to introduce NBA and to describe models and approaches that can be leveraged to deliver truly transformative experiences.
To learn more, fill out the form to the right to download a copy of the Cravety Next Best Action Acceleration Model™ white paper.