EVP Employee Experience & Talent Branding

Mike has an uncanny ability for understanding how to focus clients on not just where they want to be in the future, but what they need to execute today to achieve their aspirations. In his role, he designs new business architecture and workflows for employee experience (EX). Through cultural discovery and analytics, Mike leads our practice to help clients design blueprints that unlocks their full potential. His skillset spans marketing consulting, executive coaching and talent management services. As Chief People Officer for Millennial Media, Mike was responsible for all aspects of employee experience while doubling the size of the company during its IPO.  Mike is a seasoned marketing executive, having worn many operating hats leading the strategy initiatives of icons such as AOL, Discovery Communications, Verizon Communications, The Carlson Companies and more. He has served twice as the president of the DC chapter of the American Marketing Association (AMA), chairman of AMA’s 2017 National Nonprofit Marketing Conference, and currently serves as a member of the AMA National Professional Chapter Council.  Mike and his family reside in Northwest Washington, D.C.  Mike can be reached at mike@cravety.com.

Mike’s background includes roles as EVP of Business Strategy at the Gigawatt Group, Brand Strategist Consultant for Verizon’s Brand Global Launch, Director of Marketing in  Digital Services for AOL, and Senior Manager of Enterprise Product Development at  Discovery Communications.