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GREG KIHLSTRÖM

CHIEF STRATEGY OFFICER

Greg is a strategist, author and speaker who works with our clients to create compelling EX and CX results. His career has spanned branding, marketing and technology, and he ties these together to create lasting results for organizations of all types.

He was founder and CEO of Carousel30, a digital agency he started in 2003 which was acquired in late 2017 by Yes&. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He is currently serving as Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.

Greg’s latest book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience. His podcast, The Agile World, launched in early 2019 and discusses brand strategy, marketing, and customer experience.

Greg was named a 2018 50 on Fire winner from DC Inno as one of the trendsetters in Media, Marketing and PR in Washington DC. He is a regular contributing writer to Forbes, Social Media Today, and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine, iMedia Connection, and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, Duke University, American University, University of Maryland, Howard University and Virginia Tech.

Greg can be reached at greg@cravety.com or on LinkedIn.