Business Growth Expert Rachael Satterfield Joins Cravety to Build Strategic Partnerships for the EX and CX Agency

Columbia, Md. - Cravety, a leading customer experience (CX) and employee experience (EX) strategy and design firm, today announced that business growth expert executive Rachael Satterfield has joined the company as Chief Strategy Officer. Satterfield most recently worked as Founder and President of Image Advisory Group where she utilized neuroscience, technology and strategy to affect positive change in leadership, business development, sales and partnership creation for both individuals and organizations. Rachael can be reached at

At Cravety, Satterfield will lead strategic development and partnerships for the company, working with the firm’s leadership to identify and grow mutually beneficial relationships that support the agency’s growth in the employee experience and customer experience spaces.

“As we build and grow the world’s premier EX and CX consulting and solutions firm, it is critical we foster the best possible partnerships with other best-in-class companies and platforms,” said Ed Bodensiek, Cravety’s founder and CEO. “Everyone now wants to deliver a compelling experience, and not just to customers, but to their own employees, especially with unemployment rates so low. Cravety understands that this is done most successfully as a combination of consulting and technology solutions and is thrilled to be building a team to do just that.”

As a next-generation brand experience agency, Cravety’s growing roster also includes experts in employee experience (EX), customer experience (CX), data science, artificial intelligence, and behavioral science.

Greg Kihlstrom