white papers & books

white papers

Next Best Action Model for EX
by Greg Kihlström and JG Staal

Next Best Action Model for CX
by Greg Kihlström and JG Staal

Brand Chemistry Maturity Model
by Greg Kihlström, JG Staal and Ed Bodensiek

books

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The Agile Consumer
Navigating the Empowered Economy and the Future of Customer Experience
by Greg Kihlström


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Digital Delight
Planning, measuring, and optimizing great digital customer experiences
by Greg Kihlström